26 Jun native.fm partners with 360 Publishing to connect brands with students
Gen Z (or ‘Zoomers’) are our future consumers. With a collective global spending power of $360 billion, Gen Z will account for 40% of the global personal luxury goods market by 2035 – money which more and more brands are looking to tap into. 81% of freshers are wide open to trying new brands and 77% of students will spend more with sustainable companies.
Socially conscious digital natives, with a desire for authentic and experience-led engagement, there are over 2.66 million university goers. But they’re not always easy to reach.
Which is where native.fm comes in. As the specialist in student communications, native.fm unifies media channels across campus communities, granting advertisers frictionless access to this often hard-to-reach audience.
With the largest direct reach to UK students through exclusive partnerships with Students’ Unions, they provide omnichannel access to students where and when they are receptive to brand discovery – spanning online and on-campus – offering digital and physical activations that get students talking.
Mike Allen, MD of 360 Publishing said ‘we are incredibly excited about the opportunities that native.fm can offer advertising agencies and brands and are happy to be helping them on their commercial journey. They offer a huge range of targeting options, from digital to OOH, flyering to sampling, plus bespoke experiential, events and more, and, as the student marketing experts, native.fm really do offer excellent insight and ideas for brands wanting to speak to and engage with this target market’.
Adam Mazenko at native.fm added ‘we are delighted to have 360 Publishing working with us to help us drive the business forward and grow with new partners. It’s an exciting time at native.fm, and we’re pleased to have Mike and the wider 360 team on board to support us in our endeavours.’
